Update: July 30, 2013 At this point, the Supreme Court of NY County (March 11, 2013) and the Supreme Court, Appellate Division, First Dept. (today) have ruled that the sugary beverage serving size cap in New York is invalid. The case name is: In re New York Statewide Coalition of Hispanic Chambers of Commerce, et al. […]
Update: July 30, 2013 At this point, the Supreme Court of NY County (March 11, 2013) and the Supreme Court, Appellate Division, First Dept. (today) have ruled that the sugary beverage serving size cap in New York is invalid. The case name is: In re New York Statewide Coalition of Hispanic Chambers of Commerce, et al.
Cara Wilking, J.D. Today, the Public Health Advocacy Institute (PHAI) at Northeastern University School of Law in Boston, released a report entitled Energy Drink Self-Regulation chronicling the ways in which major energy drink makers openly violate the self-regulatory guidelines issued by their own trade association, the American Beverage Association (ABA). A review of energy drink
Major Energy Drink Makers Don’t Play By Their Own Rules Read More »
by Cara Wilking, J.D. and Rebecca Leff A new Coors Brewing Company television advertisement called “Mutant Can” shows two scientists in a lab trying to find a way to improve the design of the Coors Light beer can. They then are shown in a movie theater watching The Wolverine (2013) and are inspired to improve the
Coors Light and The Wolverine Market Beer to Underage Youth Read More »
by Cara Wilking, J.D. Seeking to capitalize on the public’s insatiable appetite for Youtube stunt videos, Kraft Foods has teamed up with Rob Dyrdek, the host of MTV’s Ridiculousness, to market its recently released Lunchables Uploaded line of lunch kits. Marketed to parents as a way to “Give them more of what they love,” Lunchables
Super-Sized Lunchables Solicits Teens to Upload Risky User-Generated Content Read More »
Food companies used viral digital marketing tactics, such as “tell-a-friend” web campaigns, to induce children to share e-mail addresses of their friends and spread brand advertising of unhealthy foods among their peers. Even very young children are targeted by these campaigns, which may be considered unfair and deceptive and in violation of state consumer protection laws.
PHAI Publishes Legal Issue Brief on Digital Viral Food Marketing to Kids Read More »
[Adapted from Richard A. Daynard’s presentation to the 2013 Annual Meeting of the Association of American Law Schools’ Agriculture and Food Law section, January 5, 2013.] Soda consumption is a major contributor to adolescent obesity.1 Fortunately, soda consumption has been declining recently,2 presumably as a result of adverse media attention and policy initiatives like the ban
Pepsi’s “Live for Now” campaign is the Joe Camel of soda marketing to youth Read More »
It has been nearly 15 years since Congress enacted the Children’s Online Privacy Protection Act (COPPA). In that time, marketing in a digital world has become ubiquitous and, often, indistinguishable from other content. An essential part of this transformation of marketing involves providing a a surprisingly wide variety of information about the users to advertisers
PHAI’s Cara Wilking on updating children’s online privacy protection Read More »
This week, as millions of American children return to classrooms and lunchrooms, moms and dads are trying to sort out which pre-made food products are conducive to learning and a healthy diet and which are flashy, sophisticated packages of junk food. Nestlé, which deems itself “the world’s leading nutrition, health and wellness company” has teamed
Today the Public Health Advocacy Institute at Northeastern University School of Law in Boston has joined a coalition of children’s, health, privacy and consumer advocacy organizations in a complaint to the U.S. Federal Trade Commission against several children’s websites for violations of the Children’s Online Privacy Protection Act (COPPA). The offending children’s websites use a