kraft foods

Super-Sized Lunchables Solicits Teens to Upload Risky User-Generated Content

Feet to the Fire, Food/Beverage Marketing, Injury Reduction, Obesity /

by Cara Wilking, J.D. Seeking to capitalize on the public’s insatiable appetite for Youtube stunt videos, Kraft Foods has teamed up with Rob Dyrdek, the host of MTV’s Ridiculousness, to market its recently released Lunchables Uploaded line of lunch kits. Marketed to parents as a way to “Give them more of what they love,” Lunchables […]

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Nestlé’s nutritional advice recommends avoiding Kraft Lunchables, but Nestlé puts its candy in Lunchables anyway

Feet to the Fire, Food/Beverage Marketing /

This week, as millions of American children return to classrooms and lunchrooms, moms and dads are trying to sort out which pre-made food products are conducive to learning and a healthy diet and which are flashy, sophisticated packages of junk food. Nestlé, which deems itself “the world’s leading nutrition, health and wellness company” has teamed

Nestlé’s nutritional advice recommends avoiding Kraft Lunchables, but Nestlé puts its candy in Lunchables anyway Read More »