Energy Drinks

Banned In the Cage: How Xyience and NOS Unfairly and Deceptively Market Energy Drinks

Feet to the Fire, Food/Beverage Marketing, Uncategorized / By

by Cara Wilking, J.D., Rebecca Leff and Katelyn Blaney The Ultimate Fighting Championship (UFC) has its roots in “cage-fighting” and was long considered too wild and violent for mainstream sports fans. Not long ago cage-fighting was shunned by parents, banned by states and rejected by broadcast networks and cable operators for its brutality. While cage-fighting …

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Major Energy Drink Makers Don’t Play By Their Own Rules

Feet to the Fire, Food/Beverage Marketing, News, Uncategorized / By

Cara Wilking, J.D. Today, the Public Health Advocacy Institute (PHAI) at Northeastern University School of Law in Boston, released a report entitled Energy Drink Self-Regulation chronicling the ways in which major energy drink makers openly violate the self-regulatory guidelines issued by their own trade association, the American Beverage Association (ABA).  A review of energy drink …

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