Reducing Digital Marketing of Infant Formulas
This report explores the policy frameworks and self-regulatory bodies that govern the use of sensitive consumer information about pregnancy and infant feeding used to market infant formula.
Digital Marketing
PHAI’s Wilking Authors Piece for Update Magazine on Digital Food Marketing targeting Kids
PHAI Senior Staff Attorney Cara Wilking’s article, State Law Approaches to Curtail Digital Food Marketing Tactics Targeting Young Children, has been published in the January/February, 2014 issue of the Food and Drug Law Institute’s Update Magazine. In the article, Wilking describes why digital marketing, which is inherently deceptive to younger children. She explains the role of …
PHAI Releases Major Report on Digital Food Marketing to Youth: Urges State Attorneys General to Act
December 19, 2013 The Public Health Advocacy Institute (PHAI) at Northeastern University School of Law, along with our partners at the Center for Digital Democracy and Berkeley Media Studies Group, today releases State Law Approaches to Address Digital Food Marketing to Youth. It is a first-of-its kind resource that provides an evidence base and action steps grounded in state …
PHAI Publishes Legal Issue Brief on Digital Viral Food Marketing to Kids
Food companies used viral digital marketing tactics, such as “tell-a-friend” web campaigns, to induce children to share e-mail addresses of their friends and spread brand advertising of unhealthy foods among their peers. Even very young children are targeted by these campaigns, which may be considered unfair and deceptive and in violation of state consumer protection laws. …
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PHAI’s Cara Wilking on updating children’s online privacy protection
It has been nearly 15 years since Congress enacted the Children’s Online Privacy Protection Act (COPPA). In that time, marketing in a digital world has become ubiquitous and, often, indistinguishable from other content. An essential part of this transformation of marketing involves providing a a surprisingly wide variety of information about the users to advertisers …
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