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PHAI’s Center for Public Health Litigation Featured in Boston Globe Article

On page 1 of the Sunday Metro section of the April 12, 2015 Boston Globe, there appears an article entitled, “Group’s lawsuits aim to boost public health.” The piece, by health care reporter Felice J. Freyer focused on litigation as a public health strategy and PHAI’s Center for Public Health Litigation recent lawsuits against tobacco companies […]

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New PHAI study in AJPH focuses on the tobacco industry’s use of personal responsibility rhetoric, how its legal defense strategies inform its public relations messaging

According to a newly published study co-authored by Lissy Friedman, Daniel Givelber, Mark Gottlieb and Richard Daynard of the Public Health Advocacy Institute at Northeastern University School of Law and Andrew Cheyne of Berkeley Media Studies Group, the tobacco industry honed and developed a legal strategy that blamed its customers for their smoking-related injuries, and

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Copycat Snacks Undermine School Nutrition

Today, the Public Health Advocacy Institute at Northeastern University School of Law, is releasing the issue brief Copycat Snacks in Schools on the food industry’s recent push to market popular junk food brands in schools. As noted in today’s New York Times story by Michael Moss entitled “The Domino’s Smart Slice Goes To School,” PHAI has

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New study finds McDonald’s and Burger King responsible for 99% of fast-food television ads for kids, suggests industry’s efforts to self-regulate its marketing practices are ineffective

Fast-food companies emphasize toy giveaways and movie tie-ins rather than food products when marketing to kids on television, which suggests that industry is not abiding by its self-regulatory pledges for child-directed marketing, according to a study co-authored by the Geisel School of Medicine at Dartmouth and the Public Health Advocacy Institute at Northeastern University School of

New study finds McDonald’s and Burger King responsible for 99% of fast-food television ads for kids, suggests industry’s efforts to self-regulate its marketing practices are ineffective Read More »

Banned In the Cage: How Xyience and NOS Unfairly and Deceptively Market Energy Drinks

by Cara Wilking, J.D., Rebecca Leff and Katelyn Blaney The Ultimate Fighting Championship (UFC) has its roots in “cage-fighting” and was long considered too wild and violent for mainstream sports fans. Not long ago cage-fighting was shunned by parents, banned by states and rejected by broadcast networks and cable operators for its brutality. While cage-fighting

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Major Energy Drink Makers Don’t Play By Their Own Rules

Cara Wilking, J.D. Today, the Public Health Advocacy Institute (PHAI) at Northeastern University School of Law in Boston, released a report entitled Energy Drink Self-Regulation chronicling the ways in which major energy drink makers openly violate the self-regulatory guidelines issued by their own trade association, the American Beverage Association (ABA).  A review of energy drink

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For Many Living With Limb Loss, “Open Happiness” Doesn’t Ring True

by Cara Wilking, JD As part of its 2012 Olympic Games marketing blitz, the Coca-Cola Company has assembled a “Coca-Cola 8-pack of Athletes” to  “serve as Coca-Cola ‘Ambassadors of Active Living’ to help encourage and inspire people to lead active, balanced lives.”[1] This group includes Jessica Long, a 2012 U.S. Paralympic Swimming Team nominee.[2] Ms. Long was born

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Health Groups Ask Federal Trade Commission to Investigate Merck’s Use of “Madagascar 3: Europe’s Most Wanted” Characters to Market Children’s Claritin®

Wednesday, June 20, 2012 FOR IMMEDIATE RELEASE Contact: Cara Wilking, 617-373-5699 Today, the Public Health Advocacy Institute (PHAI) at Northeastern University School of Law in Boston, joined by 10 other organizations, sent a letter to the U.S. Federal Trade Commission (FTC) asking that it investigate Merck & Co. Inc.’s  Madagascar 3-themed marketing campaign for its flagship pediatric

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PepsiCo Unfairly and Deceptively Targets Teens with Its “Win from Within” Gatorade Campaign

The Public Health Advocacy Institute has submitted a letter to the Federal Trade Commission (FTC) requesting that it use its authority under Section 5 of the Federal Trade Commission Act to investigate PepsiCo’s current “Win from Within” commercial television advertisement and commercial website for its Gatorade sports drink product featuring Michael Jordan’s performance during game

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The Cost of McDonald’s Happy Meal Toys

By Cara Wilking, Staff Attorney The passage of San Francisco’s Healthy Food Incentives Ordinance and McDonald’s recent decision to “comply” with the law by charging 10 cents in order to be able to include toys with meals that do not meet minimal nutritional criteria has engendered a lot of public debate. The following table summarizes information

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